GROHE - ABC Mercantile Group India Private - Articles

Düsseldorf, February 18, 2021 – Its proven: consumers trust in the qualities of GROHE Zedra. The reinvented line of kitchen faucets was awarded with the “Golden Award – Best of the Best” at the "Kitchen Innovation Award 2021" in the category “Kitchen Faucets and Sinks”. The kitchen faucet captivates through intuitive operation and a variety of functions. A highlight feature of the GROHE Zedra is the Triple Spray, which is so far unique in the GROHE product portfolio and offers additional comfort for everyday kitchen challenges. Zedra is a fantastic example of GROHE's product philosophy: A consumer-centrcic design combined with state-of-the-art technology which additionally enables responsible behavior with water. Therefore the award is a great acknowledgement for the brand because it is "from consumers, for consumers" and particualry honors products which persuade through design, innovation, comfort and ergonomics as well as the benefit for the user.

One fits all: Flexible handling for every need

A modern kitchen faucet does not only have to have good looks but needs to be functional and comfortable in use at the same time – it has to be a true kitchen helper. The GROHE Zedra line answers precisely this requirement: Available in Chrome and Supersteel the versatile functions make the GROHE Zedra a true every day hero. The pull-out spray arm offers flexibility and is ideal for rinsing vegetables or the sink itself. A unique benefit is the integrated Triple Spray: When in need of a very condensed spray for cleaning recalcitrant dirt from pans, the Blade Spray is the mode of choice, while the Shower Spray is optimal for rinsing vegetables. Thanks to the Laminar Spray the GROHE Zedra provides a strong, clean spray avoids splashing when filling in pots. Once the job is done, the spray arm retracts easily into place thanks to a magnetic docking system – smooth and easy. This also accounts for the installation of the faucet: Thanks to the GROHE QuickFix Plus mounting system the installation is hassle-free making the GROHE Zedra – thus, an easy kitchen upgrade.

Same performance with less water? Powerful and yet water saving is the Blade Spray – it saves up to 70% water compared to the Shower Spray enabling responsible resource management that makes the Zedra faucets true trailblazers. Additionally the integrated pause button on the pull-out spray allows to stop the water flow while moving around different pots or rinsing steps – not only saving water, but avoid unnecessary floodings on the kitchen counter. Perfect comfort for everyday kitchen challenges .

Moreover, the product offers advantages in terms of safety and health: Dedicated inner waterways make sure that the water does not get in contact with lead and nickel within the faucet.

A modern touch: Zedra meets EasyTouch

No matter the spray strength, Zedra faucets are always easy and intuitive to handle. A convenient addition to the system is Zedra Touch, the Zedra version of GROHE’s EasyTouch technology. The technology enables users to control the water flow with the touch – be it with hands, wrist, or elbow. This ensures extra hygienic conditions in the kitchen, especially when cooking meat or fish, or when having dirty hands. Thanks to an intengrated mixing valve the temperature can be pre-set for the the EasyTouch function ensuring the perfect temperature without scalding.